Guyana Tourism

About GTA

About GTA

Know More About Guyana Tourism Authority

Welcome

Welcome to the Guyana Tourism Authority and our Travel Trade website! Tourism in Guyana is conservatively estimated to be a US$123 million industry. Our industry, directly and indirectly, generates thousands of jobs in Guyana. As one of the top export industries and a key driver in Guyana’s economy, what we and what you do every day to support tourism matters and it matters a lot. We can achieve much more together than we can independently. That’s why we created this online resource to help you achieve more.

Whether it’s training and licensing, providing marketing support, or helping to facilitate the development of new tourism products, our aim is to provide resources to support the work that you do. Learn more about the Guyana Tourism Authority, and let us know how we’re doing. We’d love to hear from you!

Training & Licensing
Standards & Policies
Reports & Projects
Tourism Strategic Action Plan

Our Role

The Guyana Tourism Authority (GTA), operating under the Ministry of Business, is a semi-autonomous governmental organization responsible for developing and promoting sustainable tourism in Guyana.

Our Mission is to develop and promote sustainable tourism in Guyana through collaboration to maximize local socio-economic and conservation outcomes and improve the visitors’ experience.

Our Vision 2025 is to be recognized locally and internationally as a premier destination for protecting its natural and cultural heritage, providing authentic experiences, and maximizing local economic benefits.

In order to achieve our mission and realize our vision, we have four organizational objectives and priorities set for each of them:

1. Raise the Profile and Impact of the GTA.

  • Increase Operational Efficiencies and Organizational Effectiveness
  • Update Tourism Regulations
  • Make Licensing More Accessible
  • Improve Employee Quality of Work Life

2. Optimize Nationwide Socio-economic and Conservation Outcomes from Tourism

  • Establish Partnerships with the Tourism Private Sector
  • Increase Alignment with other Ministries and sister agencies
  • Take Marketing and Communications to the next level

3. Champion the Value of Tourism

  • Strengthen Data Collection and Aggregation
  • Support the Improvement of Tourism Policy Environment

4. Support and Empower Guyana’s Tourism Industry and Communities

  • Strengthen GTA’s Approach to Training
  • Support Product Development based on Market Demand and Guyana’s Strengths
  • Secure External Funding to Support Implementation

Our Partners

We actively partner with key stakeholders linked to travel and tourism. For more information, review the list below or contact us to explore opportunities for collaboration.

 

Conservation International Guyana
Department of Environment
Department of Tourism
Iwokrama International Centre
Ministry of Indigenous People’s Affairs
North Rupununi District Development Board
Protected Areas Commission
South Rupununi Conservation Society
Tourism and Hospitality Association of Guyana
Visit Rupununi
World Wildlife Fund Guianas

Market Representation

The Guyana Tourism Authority has contracted Emerging Destinations in partnership with Green Team Global to represent Guyana in the North American Market, Fastforward Marketing, a subsidiary of Travel Marketing Romberg to represent Guyana in the German Market, and Lotus to represent Guyana in the United Kingdom and Benelux markets. These companies are responsible for strengthening and expanding Guyana’s distribution networks in both the core and investment markets.

Emerging Destinations
Ms. Jane Behrend
E: jane@emergingdestinations.com
W: www.emergingdestinations.com

FastforwardMarketing
Ms. Gabi Romnerg
E: g.romberg@travelmarketing.de
W: www.travelmarketing.de

Lotus UK Integrated Communications Ltd.
Ms. Kate McWilliams
E: guyana@wearelotus.co.uk
W: www.wearelotus.co.uk

Accolades and Awards

In 2019, Guyana garnered worldwide recognition within the tourism industry for its leadership in sustainable destination management and development. The aim of the awards is to recognise and showcase success stories and good practices of both emerging and established destinations. Leading destinations are judged based on Government tourism strategies, policies, and plans, as well as business and community level commitments to sustainable tourism. 

Guyana was recognised as the world’s #1 “Best of Ecotourism” and a Top 10 Sustainable Destination at ITB Berlin, the world’s leading travel and trade show. The second annual “Sustainable Destinations Top 100” awards featured the finest destinations selected by a panel of experts who reviewed sustainability success stories submitted by destinations worldwide. The newly created “Best of Ecotourism” category was added in 2019 and placed Guyana ahead of very well-known and experienced ecotourism destinations like the Galapagos Islands in Ecuador and Sierra Gorda in Mexico.

Voted for by an expert judging panel as the #1Best in Sustainable Tourism” at the LATA Achievement Awards. Now in its 9th edition, the LATA Achievement Awards recognise destinations, individuals and/or companies with exemplary case studies of tourism or that have made an exceptional contribution to the development of sustainable travel to Latin America.

The Guyana Tourism Authority has also been recognised for its marketing, having received 1st Place for the “Guyana – Welcome back to Nature” video in the Country International category at the 18th annual “The Golden City Gate Award” at ITB Berlin. The Golden City Gate Tourism Multimedia Award is the world’s no. 1 in film- print and multimedia competition.

Tourism is a Force for Good in Guyana 

Tourism has long been regarded as one of the fastest growing sectors in the world significantly contributing towards sustainable development in areas such as job and wealth creation, economic growth, environmental protection, and poverty alleviation. Guyana’s Green State Development Strategy highlights tourism as a priority value-adding sector requiring increased investment. That level of priority is supported by a growing body of data.

To help put the benefits of tourism into perspective, the Guyana Tourism Authority has highlighted the Top 10 Reasons Why Tourism is a Force for Good in Guyana.

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